Image of David Broome

I make things that make sense.

Hi!

I'm a Product Design Lead with 15+ years experience in the design industry.

I'm passionate about research, design and delivery of great customer experiences that meet business requirements, particularly within tech and regulatory constraints.

I have held in-house, agency, and consultative UX roles, designing for web and native platforms within the Banking/Fintech, Healthcare, Retail, Advertising, and NGO sectors.

Image of David Broome

Hello!

I'm a Lead Product Designer based in Washington DC.

Throughout my 15+ year career I have held internal, agency, and consultative roles within banking/fintech, healthcare, retail, advertising, and non-profit sectors.

I'm passionate about the research, design, and delivery of great customer experiences that also meet key business requirements, particularly within regulatory environments.

Image of David Broome

Process

I approach solutions to problems in three stages

Define

Identify the problem, pain points, opportunity, requirements, and constraints.

    • Existing data
    • Competitor analysis
    • Budget and scope
    • Customer interviews and journeys
    • Workshop facilitation
    • Engineering and Product alignment

    Design

    Explore the problem space and iterate on a solution that is viable and can scale.

      • Information architecture
      • Wireframing
      • Prototyping
      • Customer interviews
      • Usability testing
      • Final UI and interactions

      Deliver

      Prepare for handover with all scenarios considered and a focus on next steps.  

        • Design documentation and design system contribution
        • Review development
        • Ship and monitor data/feedback
        • Evaluate and prioritise the next iteration
        Organizations I've solved problems with include:
        Sharesies logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoEphicient logo

        Case studies

        A deep dive into my process

        An image of the Sharesies app

        Expanding an investment start-up into savings

        Sharesies

        VIEW
        An image of the Koha Tree website

        Creating a web platform for an awarded non-profit

        Koha Tree

        VIEW
        An image of the Bank of New Zealand app

        Giving control to customers and time to bankers

        Bank of New Zealand

        VIEW