Image of David Broome

I make things that make sense.

Hi!

I'm a Product Design Lead with 15+ years experience in the design industry.

I'm passionate about research, design and delivery of great customer experiences that meet business requirements, particularly within tech and regulatory constraints.

I have held in-house, agency, and consultative UX roles, designing for web and native platforms within the Banking/Fintech, Healthcare, Retail, Advertising, and NGO sectors.

Image of David Broome

Hello!

I'm a Lead Product/UX Designer based in Washington D.C.

Throughout my 16+ year design career I have held internal, agency, and consultative roles within banking/fintech, healthcare, retail, advertising, and non-profit sectors.

I'm passionate about the research, design and delivery of great customer experiences that also meet key business requirements, particularly within regulatory environments.

Image of David Broome

My Process

I approach solutions to problems in three stages

Define

Identify the problem, pain points, opportunity, requirements, and constraints.

    • Existing data
    • Competitor analysis
    • Budget and scope
    • Customer interviews and journeys
    • Workshop facilitation
    • Engineering and Product alignment

    Design

    Explore the problem space and iterate on a solution that is viable and can scale.

      • Information architecture
      • Wireframing
      • Prototyping
      • Customer interviews
      • Usability testing
      • Final UI and interactions

      Deliver

      Prepare for handover with all scenarios considered and a focus on next steps.  

        • Design documentation and design system contribution
        • Review development
        • Ship and monitor data/feedback
        • Evaluate and prioritise the next iteration
        Organizations I've solved problems with include:
        Sharesies logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoEphicient logo

        Recommendations

        "Strategic thinking, product direction, task management, relationship management, mentoring and of course good solid UX and UI design."

        Claire Jaycock
        Creative Director at Bank of New Zealand

        "A leader in User Experience and Design, an expert communicator and a team player."

        Pera Barrett
        Founder at Koha Tree

        "Calm and collected in his work, always taking into consideration a strong balance between what's best for the customer, and what will further the business."

        Allan Mansfield
        Product Design Lead at Sharesies

        Case Studies

        A deep dive into my process

        An image of the Sharesies app

        Growing a start-up with a new product

        Sharesies

        VIEW
        An image of the Koha Tree website

        Creating a scalable web platform for an awarded non-profit

        Koha Tree

        VIEW
        An image of the Bank of New Zealand app

        Giving back control to bank customers

        Bank of New Zealand

        VIEW